Branding

Here is an illustrative image that shows many of the well-known global brands are owned by big corporations.

Branches of brands
http://alazygirlgoesgreen.com/2014/07/25/10-ethical-brands-owned-by-big-corporations/

Below is a screenshot that highlights the aspects that form part of branding and its definition

Branding
http://www.brickmarketing.com/define-branding.htm