The International Typographic Style

The Swiss style of typography is a style that involve some of these key points as part of the design feature

• mathematic
• universal
• clarity
• order

I will make a brief discussion on these and some of the more important characteristics. A discussion will also be made on brands of today that have applied their logos, here are some them...

1. Adidas
2. Fedex
3. Microsoft
4. Swatch
5. Abc
6. Lufthansa